Second Family, also known as 2nd Family, is a family-owned franchise that provides professional in-home care and support services designed to help seniors maintain their independence and quality of life. Founded by cousins Joshua Markland and Chad Tracey, Second Family was born out of a desire to ensure that families would not have to settle for inadequate care for their loved ones. The founders’ experience searching for the right care for their own grandmother inspired the creation of a company committed to high standards and compassionate service. This central philosophy is evident in every aspect of the organization’s operations, fostering an environment where both caregivers and those they support can thrive.
Second Family offers a comprehensive range of home care services tailored to meet the individualized needs of each client. These services include personalized care plans, assistance with activities of daily living such as mobility, feeding, dressing, bathing, toileting, nail and hair care, as well as dental hygiene. The team also provides personal care, hygiene help, medication reminders, Alzheimer’s and dementia care options, companionship, nutrition and wellness services, light housekeeping, and transportation. The goal is to balance safety, autonomy, and well-being so that seniors can comfortably remain in their own homes while receiving high-quality support.
A unique hallmark of Second Family is its exclusive Grandma Guarantee®, a promise that every caregiver is thoroughly vetted to ensure they meet the highest standards. During recruitment, each prospective caregiver is evaluated by the question: “Would I trust this person to care for my Grandma one-on-one in her home?” Only those meeting the rigorous criteria are welcomed onto the team, ensuring clients and their families get the kind of genuine, attentive care that the founders originally sought for their own loved ones. This philosophy helps foster meaningful relationships and reassures families that those caring for their loved ones are competent, trustworthy, and empathetic.
Second Family’s approach stands out due to its focus on fully managed care services, designed for both elderly individuals and the families supporting them. Care plans are developed to be both cost-effective and sustainable over the long term, allowing for peaceful aging in place. The staff at Second Family is composed of elder care professionals who not only bring their expertise to each visit but also share smiles and encouragement, promoting joy and engagement throughout the aging process. The organization also offers assistance with transitions, whether supporting a move to a higher level of care or adapting services in response to changing needs. Additionally, flexible opportunities for caregivers and a well-structured franchise model enable Second Family to expand its reach and ensure consistency in its promise of optimal in-home care. The underlying mission remains the same: enriching lives and ensuring that no family feels alone on their caregiving journey.