New Friends Memory and Residential Care of Florence is a senior living community nestled in the scenic beauty of Florence, Oregon, just off Highway 101, offering both memory and residential care in a picturesque coastal setting. This care home is thoughtfully designed to provide a warm, welcoming environment that feels like home, rather than a traditional facility. Residents are encouraged to personalize their own private studio rooms, decorating with their treasured belongings and creating a space that reflects their tastes and memories. The commitment to treating each resident with empathy and individual attention is central to the experience at New Friends, ensuring every person’s unique identity and preferences are honored.
The community is set on a sprawling 2.5-acre campus in a quiet residential neighborhood, offering tranquility and natural beauty. With a total of 48 private rooms, each resident has the freedom to customize and make their space their own, enhancing comfort and familiarity. The daily life at New Friends is further enriched by well-planned memory care activities, expertly developed to meet the needs of individuals at different stages of memory loss while supporting resident engagement, joy, and social interaction.
Dining at New Friends is a special experience, featuring a dining room designed for restaurant-style service where residents can gather, share pleasant conversations, and enjoy freshly prepared, chef-inspired meals. The menus are crafted to accommodate dietary needs and personal preferences, sometimes even fulfilling special family requests such as serving a beloved dish. Meals are cooked with care and offer a variety of delicious home-cooked options, supporting both nutrition and enjoyment.
Seasoned caregivers and support teams staff New Friends, providing expert and empathetic care tailored to the unique requirements of each resident. Life at New Friends includes the convenience of provided meals, housekeeping, and maintenance, allowing residents to focus on making the most of their days in comfort and companionship. The community cultivates an ongoing, open dialogue between staff, residents, and their loved ones, ensuring communication is always prioritized and care evolves alongside individual needs.
At New Friends, attention to detail extends to all aspects of resident life. Thoughtful enhancements — from adding display shelves for cherished keepsakes to accommodating specific meal requests — are welcomed as ways to improve each resident’s quality of life. Social activities, opportunities for religious practice, and time for favorite pastimes help empower every resident to express their individuality. The community is also pet-friendly, welcoming dogs and cats under 25 pounds in assisted living settings, further enhancing the homelike atmosphere.
Everything at New Friends Memory and Residential Care of Florence is inspired by a dedication to empowering residents and providing peace of mind to families. By fostering an inspiring, supportive environment with professional, personalized care, New Friends ensures that each resident’s next chapter is lived comfortably, joyfully, and with the respect and dignity they deserve.
